Unfortunately, customer complaints are a fact of retail life that must be dealt with. Always remain calm and be polite. Do not interrupt a  customer’s telling of their problem. Do what is reasonably necessary to satisfy the customer.  

1. Most retail business have the philosophy that the customer is always right. There is a valid reasoning behind this. An unhappy customer generates a greater amount of negative advertising than the positive advertising that satisfied customers create. In fact, it can be seven times as much. Keep this in mind when dealing with complaints.  

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