NRF Stores, March 2014
Shop on the Corner
Any box-style store can sell convenience items, but Street Corner offers stylized décor and merchandising that invites customers
to imagine they are strolling through a New York street scene, complete with icons of hot dog and pretzel pushcarts.
Most Street Corner locations are 600-sq.-ft stores in high-end regional shopping malls or 225-sq.-ft. mall-based kiosks; two larger
(2,000-3,000 sq. ft.) street-based stores are opening this year. A handful of 200-sq.-ft. stores are located in high-end professional
office buildings — one is unstaffed and allows shoppers to scan their purchases at an automated kiosk and pay with cash, credit
cards or on a house account. The unstaffed store is open 24/7 with a surveillance camera recording transactions.
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